Quality Research for Under-served Industries
Though you likely do not have a million dollar research budget, you deserve quality research services. But, that isn’t easy to find.
After several years with the Coca-Cola Company, Foods Division (now the Minute Main Company), Jerry followed his passion for the outdoors to head up the research department at the Mercury division of Brunswick. During his tenure, he was often frustrated with the lack of quality research from existing vendors and the bigger research firms were simply not interested because there were not enough “0s” in the budget.
Jerry sought to change this with the launch of Left Brain Marketing, Inc. in 2000. Now, 20 years later, Left Brain Marketing, Inc. has become a trusted resource for several leading boating, recreation and durable products manufacturers and is often regarded as the leading research expert in the marine industry.
What You Can Expect
There are several reasons why companies put their trust in Left Brain Marketing:
- We understand your business. After nearly 10 years of corporate experience in senior management roles within boating/recreation industries and 20 more as a research vendor, we understand the uniqueness and nuances of these types of businesses. The benefit to you is that we know how to talk to your customers (including dealers), you are not paying us to learn the basics, and we require minimal “hand holding” by our clients to save you time.
- We understand research. Jerry Mona, founder of Left Brain Marketing, Inc., received a Masters Degree in Research from the University of Wisconsin – Madison, one of the oldest and most respected programs in the country. He has been practicing research for over 35 years, including 5 years with Coca-Cola Foods where he learned from some of the best in the business. The last 30 years have focused primarily on boating, recreation and durables.
- Attention to detail. We know that your confidence and our credibility is always at stake and we are only as good as our last project. For this reason, every word and number is double checked before we ever issue a report to our clients.
- Direction, Not Just Data: Ever go through a research report and then wonder afterwards what it means and what you should do about it? I have and it drives me crazy. We take a consultative approach and will always strive to give you actionable insights and recommendations for what we would do if we were in your shoes.
- Superior Value: We never strive to be the lowest price but rather the best for the industries we serve. However, sometimes it just works out that way simply because we don’t have the overhead of other, larger, firms. When you hire Left Brain Marketing, Inc., you are buying our time – not paying for a fancy building, entertainment budget, or trade show booth.
Contact us to explore how we might be able to assist you with your business and marketing challenges and earn your trust.