Brain Waves2020-12-09T21:26:22+00:00

This blog focuses on issues pertaining to the boating, recreation and durables industries and on how to utilize customer data to make important business decisions.

Research on a Budget – introducing a free new service

Left Brain Marketing, Inc. recently launched four free research tools to enable marine marketers and  similar businesses to gain insights into their customers.  Designed for small to medium sized manufacturers and dealers, these ready-made solutions include: Customer satisfaction with the Product Customer satisfaction with the Dealer Reasons for Brand Selection/Customer Profiling Media Consumption. All are free to use “as is” and include access to real-time results.  Additional customization options are also available.  Please note that these free research tools were designed specifically for boats but could easily be adapted for other durables or outdoor products. Now there is no [...]

The Impact of the COVID-19 Crisis on Anticipated Boating and Fishing Activity in 2020

The emergence of the COVID-19 crisis has severely impacted nearly every aspect of society. And, while there are more important concerns than going boating or fishing, these activities remain important to the lifestyle of many. In this article, we discuss the findings from a recent survey regarding how boat owners anticipate the current crisis will affect their on-water activity and how dealers and marinas can support them at this time. Background An online survey was conducted with members of the BoaterInput online community (developed by Left Brain Marketing, Inc). The survey was conducted between March 22nd and March 31st, [...]

Impact of Boat Clubs & Rentals on Participation and Boat Ownership – Industry Webinar

Boat Clubs have been a rapidly growing option to boat ownership in recent years.  In this industry study conducted on behalf of Discover Boating, I discuss why people join a Club or rent a boat, how satisfied they are with their experience and what impact clubs and rentals have on boat ownership. The study was conducted in 2019 with 1,027 recent boat buyers, club members and renters. If you have questions, please leave a comment below.

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