Being Intentional About Innovation
When was the last time you rented a video [...]
Delivering Value (and why it is especially important now)
According to a recent McKinsey & Company report, consumers are [...]
Why Boaters Buy – Insights from a Recent Industry Study
For marketers of high ticket/low incidence products such as boats, [...]
Enhancing the Dealer Purchase Experience
Additional Insights from a Recent Industry Study. The last couple [...]
Enhancing the Boat Ownership Experience – Industry Webinar
The covid pandemic was a boom for boat sales but [...]
What is important to your customers?
In over three decades of research, I have frequently [...]
The Five Questions You Should Know About Your Customers
In order to attract new customers, it is important [...]
Understanding Emotional Benefits – Part 2
Understanding Emotional Benefits - Part 2 In my previous article, [...]
Understanding Emotional Benefits – Part 1
Understanding Emotional Benefits - Part 1 A lot has been [...]
Customer Satisfaction Best Practices (Part 2)
Customer Satisfaction Best Practices - Part 2 In my previous [...]