Respondent fraud is a dirty little secret in market research that often goes unaddressed, quietly undermining your firm’s efforts.

If you’re responsible for product development, marketing campaigns, or driving growth for your company and sometimes rely on market research, watch my recent video where I discuss the SIX STEPS you should take to reduce fraud in your data.

As someone who has been doing research for over 40 years, I’ve learned that the key to quality research is finding a quality and representative sample.  In this video, I discuss the six steps I take on behalf of my clients to reduce or eliminate fraud and increase data quality.

This includes such things as…

  • How to carefully define your target sample
  • Why you should avoid disclosing the survey topic upfront
  • Check for improbable events
  • Identify invalid combinations across questions
  • Utilize attention questions
  • Perform three post data-collection checks

No matter what business you are in, if you use online consumer panels to recruit survey participants, these strategies will help ensure you are getting quality data and not a bunch of phony numbers. Don’t let fraudulent respondents corrupt your data and potentially misguide your company!

Click on the image below to watch the video and be sure to subscribe to my new youtube channel so that you don’t miss out.