The covid pandemic was a boom for boat sales but how do we keep people in boating? This was the fundamental question to be addressed in a major industry study conducted by Left Brain Marketing on behalf of the Recreational Boating and Fishing Foundation, the Marine Retailers Association of America and Discover Boating.
Listen to this webinar to learn …
- How satisfaction and the likelihood of remaining in boating differs between first time and experienced boaters?
- What can dealers do to enhance the boat buying experience?
- What are the main frustrations with dealer maintenance and service work?
- And, what are the main drivers of boater satisfaction and retention?
The study was conducted with 653 individuals who purchased a boat between 2019 and 2021. The webinar was conducted March 9th, 2022.
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