WHY CUSTOMERS CHOOSE YOUR PRODUCT
What It Is
Knowing exactly who your customers are and why they purchased your brand instead of someone else’s is key to refining your marketing efforts.
This outstanding survey tool will give you valuable insights into such things as:
- Where did my customers come from? (source of volume)
- Why did they select my brand instead of a competitor?
- What are the characteristics of my customers? (customer profiling)
And it is free to use “as is” or can be customized for a minor additional fee. Note: the base questionnaire was developed for boats and would require some modifications for other product types.
Developed based on over 30 years of research experience in boating, recreation and other dealer-based businesses, this professionally-crafted survey is easy for customers to take and has a clean/professional appearance. Plus it is “responsive” meaning that it will work fine on mobile devices as well as computers.
This is just one of several free tools available in our Ready-made Solutions collection.
Who It Is For
This sample questionnaire is ideal for boat builders or manufacturers of other consumer durables (e.g., RVs, snowmobiles, ATVs, motorcycles, lawn and garden equipment, etc.) who want to learn more about why customers buy your product.
The following is an outline of the main items included in our “why customers choose your product” questionnaire: