ProductWorks is a systematic product evaluation technique developed by LBM specifically for manufacturers of durable products. It is an excellent tool to assess the potential of a new product prototype or to improve the competitiveness of an existing item.

It involves a series of hands-on product clinics whereby groups of 4-6 target customers jointly evaluate a test product and a benchmark product both before and after product usage. Each clinic lasts approximately two hours and involves a sequence of five evaluative stages.

The output from a ProductWorks clinic can help you address critical business questions, such as…

• Does my new product idea have adequate consumer appeal/acceptance?
• Does the actual product measure up to customer expectations?
• How can the product be improved to maximize appeal?
• Whom shall we target and how should the product be positioned?
• How does interest vary by price?

ProductWorks is an affordable approach to evaluate new or existing products, and is a sound investment to improve your market success and your bottom line.