Services of Left Brain Marketing^SM

Strategic Target Marketing Program Planning

Marketing today is a blend or art and science.  The "art" is figuring out how to capture your targets' attention and creating an emotional bond with your brand.  The "science" is about precisely defining your target (in terms of needs, wants and characteristics) and then determining the most efficient and effective methods to reach them to motivate purchase.  That is, determining the right target, offer, message and timing.

Traditional ad agencies are well equipped to handle the "art" part.  Left Brain Marketing^SM, however, specializes in marketing "sciences".  We can team up with your ad agency or one of our "right brained" alliance partners to help you develop marketing programs that are measurable and offer you the highest probability for success.   Our focus is on maximizing learning and increasing returns on your marketing investments.  

The following are types of program assistance that we can provide:

• Strategic focus (acquisition, retention or maximization?)

• Financial projections (response, conversion and ROI)

• Program planning and creative briefs

• Target selection and definition

• Consumer needs assessment

• Identifying and securing appropriate mail/email lists

• Test program design 

• Program tracking

• Response analysis and recommendations

From our disciplined approach, you will enjoy greater conversion rates, increased consumer understanding, quantifiable results and higher program ROIs.  Further, you will gather the knowledge to continually improve your marketing activities over time.

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Left Brain Marketing, Inc. 8703 Pine Street Lenexa, KS 66220 913.764.6960 info@leftbraininc.com