Whether your needs call for an internet survey, mail survey, phone interviews, personal interviews, focus groups, or product clinics, Left Brain Marketing has the experience and expertise to serve you. We have performed these types of studies with end consumers, dealers/retailers, manufacturers and even employees.

The following are some of the more common types of informational needs or business issues we have helped our clients with over the years:

Customer Insights

A key ingredient for business success is having a firm grasp of the needs and wants of target customers. We can help you increase your “customer IQ” in a variety of ways.

Needs and Wants Assessment – uncover the motivations, needs, benefits and barriers among target customers
Segmentation and Customer Profiling – identify the distinct segments that exist within your target market and how they differ based on:
  • Customer Needs
  • Purchase behavior
  • Demographic characteristics
  • Geographic characteristics
  • Attitudinal characteristics
Purchase Process Analysis – determine who is involved and what information sources are utilized in the purchase decision process
Media Consumption – identify the optimal combination of magazines or TV shows to reach your target audience

Product Development & Evaluation

The cost to develop new products is high. The opportunity cost of failing to hit the mark with consumers is often even higher. Improve your chances of success by obtaining critical customer feedback.

Voice of the Customer– a disciplined approach to identify specific product needs and wants among target customers
Conjoint/trade-off analysis – a useful method to discover which combination of product features/attributes has the greatest appeal
Concept Evaluation – identify the customer appeal of your new product ideas or modifications before investing heavily in R&D and tooling

Brand Image & Advertising Evaluation

Perception is reality to consumers. Find out what target customers thinks of your brand and your advertising to help you better manage your image.

Image and Awareness Tracking – Are target customers aware of your brand? What are your perceived strengths and weaknesses? Which segments favor your brand? Find out by tracking the awareness and image of your brand vs. competitor offerings.
Brand Positioning Assessment – This involves identifying the critical dimensions that distinguish brands, and identifying where each brand stacks up accordingly
Communication Checks – an advertising pre-test to ensure the intended message is being communicated and is relevant, believable, and applicable to your brand