MEDIA CONSUMPTION QUESTIONNAIRE
What It Is
Are you looking to maximize the impact of your limited advertising budget? If so, our free Media Consumption questionnaire may be just what you need. With it, you can determine which TV shows, magazines or websites are most popular with your audience. And, with our optional T.U.R.F. (Total Unduplicated Reach & Frequency) analysis, we can even identify the overlap in your media spending to help you reduce waste.
Specific insights you can gain from our free Media Consumption Research survey include:
- Which TV shows do your target customers regularly watch?
- Which magazines do your target customers regularly read?
- Which websites do your target customers regularly visit?
- What is the best combination of individual shows, magazines or websites to most efficiently reach target customers, taking overlap into account? (with optional T.U.R.F. analysis)
With this learning, you will be better equipped to “fish where the fish are” instead of wasting your time and money in unproductive waters. Plus it is free to use “as is” or can be customized for a minor additional charge. Note: the base questionnaire was developed using boating, fishing and other outdoor-oriented media choices and would need to be adjusted for other businesses.
Developed based on over 30 years of research experience in boating, recreation and other dealer-based businesses, this professionally-crafted survey is easy for customers to take and has a clean/professional appearance. Plus it is “responsive” meaning that it will work fine on mobile devices as well as computers.
This is just one of several free tools available in our Ready-made Solutions collection.
Who It Is For
Our Media Consumption questionnaire is ideal for marketers of boats, fishing gear and other outdoor products (e.g., RVs, snowmobiles, ATVs, motorcycles, etc.) who continue to advertise, in part, via traditional media vehicles.
The following is an outline of the main items included in our “Media Consumption Research” questionnaire: