This blog focuses on issues pertaining to the boating, recreation and durables industries and on how to utilize customer data to make important business decisions.
The emergence of the COVID-19 crisis has severely impacted nearly every aspect of society. And, while there are more important concerns than going boating or fishing, these activities remain important to the lifestyle of many. In this article, we discuss the findings from a recent survey regarding how boat owners anticipate the current crisis will affect their on-water activity and how dealers and marinas can support them at this time. Background An online survey was conducted with members of the BoaterInput online community (developed by Left Brain Marketing, Inc). The survey was conducted between March 22nd and March 31st, 2020. A total of 151 responses were received from boat owners across the country. Findings While the COVID-19 crisis will curtail boating for some, many boaters intend to remain active. In our survey, over half (60%) indicated that they plan on boating as much (no impact) or more as a [...]