Customer
Relationship Management (CRM)Customer
Relationship Management (CRM)
Customer relationship management can be summarized as the process of interacting with select individual consumers in a personally relevant fashion on an ongoing basis. It's about treating customers in the way that they would like to be treated where it makes economic sense to do so. Though conceptually simple, creating such a system is quiet complex. Essentially, there are three major components to a CRM system:
Three Major CRM Components:
Data capture and storage system (capture and recall data across touch points)
Segmentation and analysis (determine what to do with whom)
Marketing automation system (deliver outbound, personalized communications)
Left Brain MarketingSM delivers the rare combination of technical database skills, customer analysis expertise and marketing experience to develop practical and affordable CRM systems for recreation and durables businesses. Though many companies make the mistake of initially searching for the magical software solution, we start by helping provide answers to the following fundamental business questions:
Fundamental Business Questions:
Why are you interested in CRM? (is it to increase retention, improve acquisition, maximize customer lifetime value or reduce marketing costs)
What sort of relationship do you want with customers? (how do you add value to them)
How much is it worth to you to do so? (does the investment make sense)
Only after you have answers to these three questions can you realistically begin to explore a CRM system for your enterprise.
The advantages of implementing a CRM system are enormous - namely, high customer retention, improved lead management and increased customer lifetime value. Let us assist you in planning and developing a custom tailored CRM solution that is right for your business.
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Left Brain Marketing, Inc. 8703 Pine Street
Lenexa, KS 66220
913.764.6960
info@leftbraininc.com
