Conducting research for recreational products or durables is different than that of other products such as packaged goods or pharmaceuticals. The products are more complex, customers often have their own “language”, and dealers or retailers frequently play a key role. Plus, as a “want” instead of a “need”, you sometimes need to address the barriers, not just the benefits, to purchase.
We get that because we have been helping leading companies improve their products and better understand their customers for 20 years. And, Jerry Mona, founder of Left Brain Marketing, is often considered the foremost research expert in the boating industry.
Let us help you with your key business challenges. Even if we don’t ultimately work together, we are happy to provide suggestions on what to do or how to do it. Our philosophy is to give value first.